“Fast fashion” refers to a section of the fashion industry that produces cheap clothing or accessories. These products are typically not made well and are sold quickly for a fraction of the cost. Although these products are inexpensive, they actually are costly in the long run.
The fast fashion industry is built on the trend cycle. As trends emerge, fast fashion companies are able to quickly produce product and sell it. But when trends fall, those products are no longer relevant and are thrown out or donated.
Much of what we see in thrift stores now is from Shein, Temu, Fashion Nova and other fast fashion companies. But these products so often end up in the landfills even when they are donated.
Although the fast fashion industry is making clothing more accessible and affordable, it is still problematic because companies are cutting costs and quality.
What can I do?
Instead of ordering from fast fashion companies, purchase quality basics that can be reused over and over again. Basics are a great start for a unique outfit even though they are “basic” in nature.
If you’re on a budget, purchasing clothes second-hand is also a good choice. Thrifting clothing is more sustainable and may help you get more quality pieces. If thrift stores are overwhelming, second-hand websites like Depop and Ebay may help you narrow your search.
Reclamation 